Media Crowning Brands

Περιγραφή:

Some simple, yet mind troubling questions for marketers. media planners. Managers and stakeholders that this book answers:

- What are the most important KPls in Business and Media?

- ls there a way to quantify how money spent on advertising can affect a brand`s saιes?

- How can simpιe Statistics describe the Media market?

- How can a media planner utilize econometric models to create simple and effective planning tools?

- What is an efficient use of Predictive Analytics?

- What is Attribution?

- What is the future of Media agencies and Business analytics?